PORTFOLIO
MOBILE SUIT GUNDAM
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Client: BANDAI NAMCO Entertainment
Category: Key Art, Brand, Art Direction, Digital Marketing Tools: Photoshop Designer: Evan Woolery |
WEEKLY RUSH BANNER REDESIGN
(Before & After)
The Gundam Team needed a redesign of the banners they receive weekly from BNEI, Bandai Namco Entertainment International. They needed the banners to read better visually. Below are the initial before and after designs.
Along the way, the single weekly banner required two variation. One for each available platforms, STEAM and PS4/PS5. STEAM does not require submission for approval when their logo is used. However, Sony requires a submission for approval whenever their logo is used, which can take days or longer. As these banners are a weekly rush redesign, I suggested using a simple text treatment of "PS4 | PS5" as a work around.
Along the way, the single weekly banner required two variation. One for each available platforms, STEAM and PS4/PS5. STEAM does not require submission for approval when their logo is used. However, Sony requires a submission for approval whenever their logo is used, which can take days or longer. As these banners are a weekly rush redesign, I suggested using a simple text treatment of "PS4 | PS5" as a work around.
ALL WEEKLY BANNERS
GRAPHICS KIT
KEY ART
The key art goal was to convey the massive scale of the gunpla in contrast to the pilot. While also flexible enough that different gunplas could be swapped into the composition. The biggest challenge was creating key art with only game trailer footage. Furthermore, create layered key art that could be resized and adapted for ad campaigns. It was an enjoyable challenge creating this key art for the STEAM release, which was well-received.
KEY ART (without gunpla, logo, or CTAs)
KEY ART (without logo and CTAs)
KEY ART - Release Date
KEY ART - Available Now
MEDIA BUY
MEDIA USE
STEAM OBT
7-DAY COUNTDOWN
MISCELLANEOUS BANNERS
GUNDAM.INFO WEBSITE
SWEEPSTAKES
All figurines were masked out of flat JPGs with reflections created.