GBO2 | Portfolio - PIXSOUL.DESIGN

PORTFOLIO

MOBILE SUIT GUNDAM
BATTLE OPERATION 2

Art directing and updating brand guidelines, style guides, and graphic kit. Assisting in the brainstorming, development, and identity of creative campaigns and brands. Designs and mock-ups for print and digital across all platforms and events. Redesigns of weekly announcement banners from Bandai Namco Europe for greater readability on social channels. In addition to a more on-brand treatment to showcase each week's gunpla release.

Created STEAM key art with the goal to convey the massive scale of the gunpla in contrast to the pilot.

Evan Woolery
Art Director + Graphic Designer

Client: BANDAI NAMCO Entertainment
Category: Key Art, Brand, Art Direction, Digital Marketing
Tools: Photoshop
Designer: Evan Woolery

WEEKLY RUSH BANNER REDESIGN
(Before & After)

The Gundam Team needed a redesign of the banners they receive weekly from BNEI, Bandai Namco Entertainment International. They needed the banners to read better visually. Below are the initial before and after designs.

Along the way, the single weekly banner required two variation. One for each available platforms, STEAM and PS4/PS5. STEAM does not require submission for approval when their logo is used. However, Sony requires a submission for approval whenever their logo is used, which can take days or longer. As these banners are a weekly rush redesign, I suggested using a simple text treatment of "PS4 | PS5" as a work around.

BEFORE

AFTER

BEFORE

AFTER

ALL WEEKLY BANNERS

GRAPHICS KIT

KEY ART

The key art goal was to convey the massive scale of the gunpla in contrast to the pilot. While also flexible enough that different gunplas could be swapped into the composition. The biggest challenge was creating key art with only game trailer footage. Furthermore, create layered key art that could be resized and adapted for ad campaigns. It was an enjoyable challenge creating this key art for the STEAM release, which was well-received.

KEY ART (without gunpla, logo, or CTAs)