CASE STUDY
CODE VEIN - Special SKU Beauty ShotWe worked on the Code Vein Special SKU Beauty Shot for Bandai Namco's Brand, Creative Services and Digital teams. This was an unusual beauty shot request and special request because it needed to be designed from scratch to mirror the European version.
Like most beauty shots, was the amount of visual content and copy that needed to be arranged. It required several rounds of iteration to balance out the scale and placement of each element. When we designed this set of beauty shots it was a fun challenge with some sizzle. We contributed on a creative level to the brand of the game. |
Client: BANDAI NAMCO Entertainment
Category: Metadata, DLC Set Tools: Photoshop Platforms: Playstation 4 and XBOX One Designer: Evan Woolery |
|
Evan Woolery
Owner & Designer |
Here's a step-by-step of our process for how the first beauty shot was completed and how it was adapted for other print and digital uses.
STEP 1: Directions
This is a request for the Code Vein Special SKU on the BNEA Store. We would like to use the attached asset's background as the background of the beauty shot. **Additional components will be added as soon as I receive them.**
Home Page + Category Banner (x2):
- 1920 x 1080 pixel
- 26.667” x 17.569”
Product Banner (x2):
- 565 x 287 Pixel
- 7.847” x 3.986”
Facebook - 1200 x 900 pixel
Twitter -506 x 253 pixel
STEP 2: Assets
|
|
|
|
|
|
|
|
European Union References (JPG Only)
STEP 3: Design Process
We like to think of these beauty shots like a virtual store window display staged for the customer. One of our beauty shot trademarks is to add dimension and depth. One of the ways we create depth and realism is through reflections that are perspective accurate for elements such as pack shots and other bundle items.
We first started with the digital 1920 x 1080 pixel banner. The following are the early drafts designed with art direction from Senior Graphic Designer, Mike Le, to work on the layout prior to involvement from the brand manager:
We first started with the digital 1920 x 1080 pixel banner. The following are the early drafts designed with art direction from Senior Graphic Designer, Mike Le, to work on the layout prior to involvement from the brand manager:
The following are the drafts with input from the Code Vein Brand Manager, Sadie Phung.
STEP 3: Final Digital 1920x1080
STEP 4: Additional Uses
Once the design was locked-in we made quick work of the other dimensions requested.
Facebook (1200x900px)
Twitter (506x253px)
Print (26.667” x 17.569” @300dpi)
Print (7.847” x 3.986” @300dpi)
