CASE STUDY
FIFA 22 COLLEGE NATIONAL CHAMPIONSHIPWe created the key art and marketing assets for the LevelNext Madden Tournament. Working with EA for licensor approval.
The challenge was creating on-brand key art without using Madden's assets. Which turned into two sets of key art for registration and tune-in stages. The two football characters were created from stock photos manipulated into similar team uniforms. |
Client: LevelNext
Licensor: EA Category: Key Art, Digital Marketing Tools: Photoshop Designer: Evan Woolery |
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Evan Woolery
Owner & Operator |
STEP 1: Assets Provided
Official key art was provided by EA as licensor approval would be required. Under the direction that the color palette may be modified, but the overal design should remain unchanged.
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STEP 2: Register Set
With the key art already provided we started right away on the school variations. With each school's logo and color palette implemented and school guidelines adhered. 170 schools in total created in batches of 50.
STEP 3: Tune In Set
STEP 4: Register & Tune In Files Delivered
All of the Register & Tune In files were exported as individual banners.
Each school's Register & Tune In Set was delivered in PSD and JPG form.
Each school's Register & Tune In Set was delivered in PSD and JPG form.
STEP 5: Digital Media Resizes
With the key art already optimized from the school sets, we quickly created the digital media banners.
